Is panda PR a good idea?
by Rebecca Nesbit, Press Officer, Society of Biology Panda conservation is not ‘greenwash’ read the headline of BBC Nature’s thought-provoking write-up of the Biology Week debate ‘should we save the panda’. This referred to the evening’s extensive discussion about the use (and misuse) of pandas in conservation PR. Whether or not you think it is important to make popular animals a conservation priority, the belief that pandas attract more conservation resources than they use is a common reason for voting that we should indeed save the panda. As poster boys, charismatic species can attract money and increase the profile of conservation (and conservation organisations). It is surprisingly complicated to determine whether, overall, the panda brings in more money for conservation than it uses. Zoos raise money for conservation in the wild, but would people who paid for entry into a zoo still come if there were no pandas to…